Marketing and Advertising Careers

We encounter marketing and advertising every day. A career in marketing and advertising focuses on creating awareness and generating interest in a brand, product, or service. With businesses increasingly relying on digital platforms to reach consumers, Digital Media Marketing has become a rapidly growing field.

Professionals in this pathway conduct keyword research, develop social media strategies, and use web analytics to guide decisions. They are skilled in social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics, and modern advertising trends.